Guess Who's Going to the Gallery? launched last Friday

From Left: Michael Huxley, Finance & Administration, M&G NSW, The Hon. Virginia Judge, Minister for the Arts and Fair Trade, and Michael Rolfe, CEO, M&G NSW

As someone involved quite closely with gallery audiences over the past few years it was genuinely exciting in my new role as CEO of M&G NSW to introduce NSW Minister for the Arts , Virginia Judge, as she launched our much anticipated gallery audience evaluation study  Guess Who’s Going to the Gallery , in Sydney on Friday.

Three years in the making, with over 7000 responses across 41 public galleries, the report’s key findings confirm that galleries offer an accessible, stimulating and engaging form of cultural activity for people from all walks of life – in communities throughout NSW.

In short, the research reveals that if you have 10 people standing in front of an artwork in a public gallery, it is likely that:

·        At least one will speak a language other than English

·        Two will be under 35 and at least three will be aged between 35-54

·        At least five will live in the local area

·        Three will be first time visitors

Significantly, survey results also highlight the importance of cultural tourism to the gallery audience base, with over 20% of all visitors describing themselves as a tourist. I would expect that this figure is also reflected in museum visitation – adding impetus to calls for Tourism NSW to sharpen and renew its focus and support for regional cultural tourism campaigns and strategies.

Strong connections are also being made locally. In Regional NSW for instance, some 72% of audiences live within the local government area of the gallery visited.  Statewide, 13% of audiences are from culturally diverse backgrounds, a figure which rises to 20% in metropolitan Sydney, and across age groups, income levels, education and work commitments, visitors express an overall 98 % satisfaction rating of experiences had.

It must be remembered that all this happens within an extremely competitive market for all sorts of leisure and general recreational pursuits. Reinforcing (for those that didn’t already know) that cultural activity is a significant and important part of many peoples lives – indeed it just might be a driving force!   

Follow the link below for access to the detailed report (which we hope might inspire a bit of blogging in response)!

http://mgnsw.org.au/resources/guess_whos_going_to_the_gallery_the_nsw_state_report/

To view the ABC Story click here: www.abc.net.au/news/stories/2011/01/28/3124239.htm?section=justin

To view the SMH Story click here: www.smh.com.au/entertainment/art-and-design/art-galleries-draw-the-young-the-old-and-most-of-those-in-between-20110128-1a8dg.html

 I look forward to talking to you soon.  

Michael Rolfe

CEO

M&G NSW

Disaster response- introducing Q-Dis

It seems that 2011 is starting out the way that 2010 ended- floods and driving rain!

In a moment of great insight, our colleagues in Queensland started a disaster discussion list on the MANexus website late last year, Q-Dis . The site has become a great reference point for updates on how museums across Queensland are faring with the current flood crisis, as well as providing a good range of information on disaster response and recovery. It's well worth a visit.

Discussions with colleagues in various parts of NSW indicates that while a number of places have had heavy rain and some communities have been isolated, the museums and galleries have not been flooded in this recent round of rain. Sadly, the news in Victoria is not so good with a number of museums flooded, some for the second time in less than 6 months.

Congratulations to the 2010 Standards Participants!

Last Friday Sarah-Jane, Michael Rolfe and I traveled up to Dubbo to celebrate the completion of the 2010 Standards Program with the participants. There were ten museums in this year’s group, from as far as Brewarrina and Lightning Ridge, to Narromine and Rylstone. Despite the Program’s challenging demands of time, hard work and energy, everyone was a delight to work with and I was endlessly impressed by each group’s passion and dedication to develop their museum.

Our celebration was hosted by the Western Plains Cultural Centre, a really fantastic venue. It was great to catch up with everyone again, and we were fascinated to hear the tales of the recent flooding that has had such an effect on the region.

After the group kindly shared their feedback with us on their experience of the program (all very positive!), we had a quick lunch and began the presentations of the Final Reports and Certificates of Achievement. We were lucky to have Deputy Mayor of Dubbo Mathew Dickerson join us to present the reports with Michael. They both expressed their admiration for the museums’ great effort and commitment.

I’m looking forward to catching up with everyone again in Dubbo next year when we hold our workshop Access to Funding on 18th March. Hopefully this will help actualize some of the great ideas people have thought up with their reviewers during Standards 2010.

Thanks so much again to this year’s Standards museums for being such a great group! I’ve really enjoyed getting to know everyone, and look forward to staying in contact in the future.

Ted Davies, Jack Haines and Bob Richardson – Narromine Aviation Museum

Narromine Aviation Museum representatives - Ted Davies, Jack Haines and Bob Richardson

Rochelle Sutherland from the Gulgong Pioneer Museum receives her Final Report and Certificate of Achievement from Deputy Mayor of Dubbo Mathew Dickerson.

Sarah-Jane Rennie, Cr Mathew Dickerson, Michael Rolfe and Phoebe Arthur

Preparing for disasters

Lockhart Museum in flood, October 2010

With flooding occurring across the state and predictions of rain through to April next year, we thought it would be opportune to focus on disaster preparedness and response at this week’s biannual Museum Advisor meeting. The meeting included a discussion with

• Libby Newell, Museum Advisor with Lockhart Shire about the museum’s impressive response to its recent flood
• Julia Davies, Outreach Officer at the Museum of the Riverina, who also helped out with Lockhart and had observations about the state of floods across the region
• Vanessa Keenan, Museum Advisor with Tumut Shire whose first visit to the area coincided with major flooding in the area
• Tamara Lavrencic, Collections Manager, Historic Houses Trust who outlined the HHT’s approach to disaster preparedness and response
• Kay Soderlund, Preservation Australia, who spoke of the recently formed Australian Institute for the Conservation of Cultural Material (AICCM)’s HEART (Heritage Emergency Action Response Team)

The following are a few brief reminders of things to think of as we enter this season of climatic instability.

· Discuss possible outcomes of a disaster in advance. If you know bad weather’s coming or you are entering the bushfire season, make sure you know who’s around to help out and update phone numbers etc.

· The HHT have found that an annual training session helps people prepare for unforeseen events. In debrief sessions people have reported that their initial response was shock and that they often froze but having discussed this in training they were able to move forward.

· Preparing a list of significant objects, including information about why they are significant is an important step in preparation. This will help the disaster response team to know where to start. If you are working with loss adjusters, it will also help explain why you want to spend funds on conservation of the existing item rather than purchasing something similar in a second hand shop.

· Having a list of significant objects with photos of them and a floor plan with locations assists in locating objects quickly.

· The checklist found on p72 of Be Prepared (http://www.collectionsaustralia.net/sector_info_item/2) provides a good outline of what to think through when facing a disaster. Several people reported that stopping and planning the response was a good way of slowing down the team to take stock before rushing in.

· Establish a good relationship with local emergency services, including walking them through the building, pointing out vulnerable items. Some organisations hold an annual barbecue with the fire brigade

· Remove wet carpet as soon as possible- the underfelt can hold a lot of water which will have a huge impact on humidity levels

· Check for “black water” (water containing contaminants) before proceeding into a flooded area

· Take photos as you go along. If you are making any sort of insurance claim (even just on the building) this will help show the loss adjuster what the site was like before the clean up started.

· Things to include in your disaster bin/tub:

o Mobile phone chargers (including a car charger as you may not have access to electricity)

o Cheap digital camera and batteries

o Lots of paper towel (3 ply)

o Disposable drop sheets

o Post it notes

Excessory opens at Rockhampton Art Gallery

 

I have just returned from a short journey to Rockhampton Art Gallery in Central Queensland to assist with the installation of our touring exhibition, Excessory: Contemporary Australian Jewellery. Shane Fitzgerald (Exhibitions and Collections Officer at Rockahmpton) and I spent a day in the gallery preparing the exhibition for presentation which included planning and preparing the appropriate exhibition space, unpacking and condition reporting all of the individual works, and arranging the incredibly delicate jewellery pieces for display.

Excessory brings together the work of six contemporary artists – Jeanette James, Emily Valentine, Rebecca Ward, Zoe Jay Veness, Mark Vaarwerk and Vernon Bowden – who challenge traditional notions of value associated with jewellery by transforming everyday and found materials into precious objects. I am pleased to report that the installation went smoothly and Excessory is now open and showing at Rockhampton Art Gallery until 20 February 2011.

For more information on this and other touring exhibitions visit www.mgnsw.org.au/exhibit/now_touring/

You can view online videos featuring artist interviews from Excessory at M&G NSW’s YouTube channel

I was also fortunate enough to catch the Ergon Energy CQ Art Award that just opened last week; a $10,000 acquisitive biennial art award that selects a different form of artistic practice to celebrate each time. This year, the nominated genre is ceramics and both exhibition rooms on the ground floor of the gallery are filled with beautiful and diverse ceramic artworks, from fluid sculptural forms to installation pieces and even some items that have incorporated lighting effects. The Ergon Award will be on display at Rockhampton Art Gallery until the end of February 2011.  

Lillian

A greeting from new CEO Michael Rolfe

I missed last weeks Alert! and very much want to take this opportunity to introduce myself as the new CEO of M&G NSW. As many of you know, my background features a 22 year involvement as director of 3 regional galleries, in regional NSW and metropolitan Sydney.  The challenges in running an organisation like M&G NSW are not unlike the demands encountered day to day in many galleries and museums around the state.

Just as exhibition programs and related activities are designed and intended to embrace, test and reflect the makeup of diverse communities, so to M&G has the challenge to connect. We aim to devise programs and activities that operate strategically, but also bond locally, in support of the sector in its different guises.

Soon we will be participating in the development of a strategic framework for future development of the museum and gallery sector in NSW.  With support provided by Arts NSW a consultant will be engaged to describe, guide and plan the way forward. Opportunities for sector representation in this process will be highlighted in future Alert!s, so stay tuned.

Last week I attended the Regional Services Stakeholders Day organised by and held at the Powerhouse Museum. Dawn Casey and her team are responsible for crafting an extraordinary regional support program. By reaching out and connecting with a broad representation of the sector their commitment and professional approach was inspiring to both listen to and be part of. Recently I also had the good fortune to meet many of the State’s RADO officers at a function organized by Regional Arts NSW. Under Elizabeth Rogers, RANSW has shown real leadership in what can and should be done to support regional and remote communities’ participation in cultural programs. Both these opportunities reinforced for me the collegiate necessities of what we do.

Of course M&G NSW also connects widely and over the next few years, as we grow and craft a second phase of development, I hope that our profile becomes one that clearly recognises and supports the distinct components within the sector. Museums and galleries are different and the level of support required amongst them is also quite diverse. I look forward to working with you all and insist that you don’t hesitate to get in touch should the need arise.

Michael Rolfe 

CEO M&G NSW